24 June 2010

eHow: How To Bullshit Properly

here are the finished efforts of a late night shoot with jessica,
who pretended to be my expert speech pathologist for eHow,
and did a really great job reading off of a website
in front of my FlipVideo camera with table lamps
pointed haphazardly at her face. I really enjoy the final product!



Here's what eHow had to say in response:
"We have reviewed your segment on Whistling. While the expert is charismatic, there are some issues that need to be addressed. Mainly, we did not feel that the image quality was up to par. The subject appeared out of focus, and she was positioned against an unflattering white wall. The location used was not dynamic for video, and the subject was not properly lit. Per the format guidelines we suggest that you place the subject at least five feet away from the wall as to avoid shadows, and increase the depth of field. The expert very clearly kept glancing off screen to refer to her notes, which diminishes her authority on the subject. In the materials needed section, close ups of individual items is supposed to be shown. And in the steps graphics there were title casing issues. For example, the step Draw back lips should instead be Draw Back Lips. The audio also did not sound as if a proper lav had been used. Due to these concerns this assignment has been denied. Please consult the guidelines located in the Resource Center if you have any questions regarding the content we are seeking. Thank you for your efforts and cooperation"